MEDIA

Image of Women in the Media

Is it day-to-day life events that influence portrayal of women in the media or vice versa? This debate, over the years, has gone around like the did-the-chicken-come-first-or-the-egg conundrum.

“The media is the message and the messenger, and increasingly a powerful one,” says Patricia Mitchell, the former president and CEO of PBS. By the age of 10, a young girl will watch an average of 31 hours of television a week and join other women around the country in comprising 52% of the movie-going population. Unfortunately, the media’s influence on young women has yielded many negative consequences. The media has been associated with causing young girls to have poor body images, exposing them to limited career options, and accepting inferior status to men. (Gender Equality in the Media: The New Social Movement by Melissa McSweeny)